Скачать или смотреть Learning to LEED: Ecolabels, Innovation, and Green Market Transformation | Daniel Matisoff | BBISS

Learning to LEED explores the economics of information in the context of innovative energy technology adoption. By leveraging the marketing benefits of early adoption, early adopters help build supply chains and economies of scale and reduce uncertainty and risk associated with new technologies. Efforts like demonstration projects, government procurement, and ecocertification help speed sustainability transitions.

Daniel Matisoff is a Professor in the School of Public Policy and is the Director of the Sustainable Energy and Environmental Management Master’s Program. His research focuses on the intersection of corporate sustainability and energy policy and he has published extensively on energy policy and technology adoption and diffusion, on corporate sustainability strategy, and on the economics of renewable energy.