Скачать или смотреть Newzoo Live - Mastering game awareness and the purchase funnel

The games market is only getting more competitive and complex. It’s now necessary to continually gather comprehensive insight into how your existing and prospective players play and spend. Understanding game awareness and the purchase funnel can give you a sharp competitive advantage. In this webinar, powered by Newzoo’s Game Health Tracker, we explore these essential gamer research topics.

Led by Newzoo’s Senior Product Manager, Thomas Neppelenbroek, the webinar explores awareness insights, hype cycles, and purchase funnels to help you achieve this edge.

Highlights from the webinar
In this webinar, explore actionable insights on hundreds of PC and console games, including:
✅ Awareness insights: Discover how over 225 upcoming and released games generate awareness among players and how these insights can help refine your marketing strategies.
✅ Pre- and post-release hype: Learn how to measure the excitement surrounding you and your competitors’ games, enabling you to optimize your marketing efforts.
✅ Purchase funnel proficiency: Uncover how marketing campaigns influence player intent and convert players into loyal customers.
✅ Benchmark success: Gain insights into the other games your audience plays and compare key performance indicators against similar titles.

Do you want to continue exploring how real players feel about your games and how your consumer KPIs stack up against the competition? Reach out to us at [email protected] to learn more about the Game Health Tracker.

Links:
📊 Newzoo’s Game Health Tracker: https://newzoo.com/game-health-tracker
🌐 Newzoo website: https://newzoo.com/
👱🏼‍♂️Thomas Neppelenbroek (Senior Product Manager):   / tmneppelenbroek  
💚 LinkedIn:   / newzoo  
💚 Twitter/X:   / newzoohq  
💚 Facebook:   / newzoohq  
💚 Instagram:   / newzoohq  

Contact:
📨 [email protected]

#games #gamers #gamesmarket #gamesindustry #newzoo