How To Develop A Successful Medical Tourism Marketing Strategy | Gilliam Elliott Jr.

In this video, Gilliam Elliott discusses a proven medical tourism marketing strategy that is easy to implement and can get your brand in front of people seeking treatment abroad.

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Setting up a Marketing Plan for Your Company

To set up a marketing plan for your company, you need to know as much as you can about international patients who travel across borders to get health care treatment. To do that, you need to identify their motivation for utilizing medical tourism, was it because of long waiting lines in their home country? The need to save on cost? The need to get access to the latest procedures and technologies? or the need to access medications that are not approved in their home country?

Identifying the reason behind a prospect’s action will help you know how to set up your marketing strategy.

Get Ranked on Google: This is the most important amongst the list of marketing strategies for promoting medical tourism. Getting ranked on Google means your website will be highly visible by patients around the world. It means that your website will be seen at the top of the search engine results when someone searches a medical travel service related to your medical tourism destination. In a more technical language, it is called "Search Engine Optimization" (SEO).

Search Engine Optimization (SEO) is the process of optimizing your website so Google indexes it and ranks it high on its search engine so relevant customers can find you when they type in keywords and key phrases. Rather than manually working to get future clients to your website, search engine optimization drives potential customers to your online platforms which allows you to generate more leads for your business.

If you can get your website ranked on a search engine like Google, be certain that you will have access to a large pool of international patients on a consistent basis. It’s important to note that not all of the prospects that visit your website from Google will contact you and not all of the ones who contact you will turn into paying clients, however, you can increase these numbers by having a highly optimized landing page.

SEO puts your content in front of your target audience – International patients and medical tourists. The search engine takes your content and drives it towards people searching for your services online. As people click on your web page, you get more exposure, more leads and ultimately more patients that will allow you to facilitate their trips.

Since using keywords and key phrases determine how your website will be ranked on Google, you need to learn how to use them.

What are Keywords and Keyphrases?

Keywords or search queries are terms added to written content on the World Wide Web in order to improve search engine ranking for those terms. Keywords are essential because they are the connection between what people are searching for and the content you are providing to fill that need.

If you boil everything on your website — video, all the images, copy, etc. — down to simple words and phrases, those are your primary keywords. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the search engine result pages.

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