Скачать или смотреть アイドルに興味の無かった私が今巻き起こす旋風 | A whirlwind in the idol world that I create | Sho Yamamoto | TEDxUTokyo

学生時代、アイドルの世界に全く興味の無かったヤマモトショウ氏が音楽制作の道を歩む中で迷い込んだアイドル業界において、その客観的な視点から得られた潮流の分析や、彼自身が今力を入れている新しいムーブメントについて、具体的な活動事例を交え話す。
In his student days, Sho Yamamoto had no interest whatsoever in the world of idols. However, as he pursued a path in music production, he unexpectedly found himself involved in the idol industry. Drawing from his objective perspective as an outsider, he will share his analysis of the trends he observed, as well as the new movement he is currently focusing on—accompanied by concrete examples of his recent activities. With the motto "I'll create the cutest song in the world," he has contributed to the music of numerous artists. In 2024, he achieved a remarkable milestone by receiving the Best Work Award at the Japan Record Awards for FRUITS ZIPPER's "NEW KAWAII," for which he handled the lyrics, composition, and arrangement.
「世界で一番かわいい曲をつくります。」静岡県出身の作詞作曲家、音楽プロデューサー。数々のアーティストの楽曲制作に携わり、2024年には作詞作曲編曲したFRUITS ZIPPER「NEW KAWAII」で日本レコード大賞優秀作品賞を受賞。 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx