Meet the Axe Angel via AR bus shelter | BigBoard JCDecaux Russia

Moscow pedestrians could meet and interact with one of the infamously charming Axe Angels through an AR bus shelter.

RussOutdoor wrapped 9 high-traffic bus shelters across the city and kitted them out with Augmeted Reality and touchscreens (the first implementation in Russia).
Passers-by were intrigued when an Axe Angel appeard "on the street" and invited them for a chat. The Angel was fully interactive and talking back to the participants thanks to a remote 3G connection to a moderator.
The conversation was recorded and participants could share the video by email. successfully driving to online and building a sustomer base.

Advertiser: Unilever Axe
Agency: Initiative Media
Media: RussOutdoor JCDecaux
Period: 1st April - 30th April 2012