Скачать или смотреть Foundations Course - Lecture 7 - Growth Engines

How to Build a Successful Company:
Profitable, fast growing and on a small investment

Yonatan Stern explains how a founder's attention must be focused on identifying and building Growth Engines in every part of the company
Given in August 1st, 2024 by Yonatan Stern

00:06 - Introduction and Course Overview
03:13 - Recap of Previous Lectures
09:00 - Growth Engines: Definition and Importance
11:19 - Distinguishing Growth Engines from Growth Opportunities
17:09 - Examples of Growth Engines
21:39 - Opster Case Study: Building a Growth Engine with SEO and Content
33:42 - Card Scan Case Study: Growth Engines in Customer Support and Operations
39:13 - Apple vs. Samsung: Growth Engines in Product Strategy and Pricing:
55:05 - Building Growth Engines: Identifying Inhibitors and Enablers
01:10:20 - The Dilemma of Sales Organisations: Growth Engines vs. Linear Growth
01:17:45 - Reducing Cost of Sales: Strategies for Efficient Sales Growth
01:22:02 - Friction in Sales: Identifying and Minimising Obstacles to Sales
01:31:24 - Branding vs. Marketing: Differentiating the Roles and Building Growth Engines
01:33:29 - Creating Engaging Content: Thought Leadership and Data-Driven Insights
01:41:52 - Conclusion and Call to Action