Amazon's 4 Auto Targeting groups for Keyword and Product Targeting

Amazon changed the structure of their auto campaigns in November 2018. Any new Auto campaigns you create now are of this type only.

What's most characteristic of this type of auto campaign is the 4 targeting groups it splits out into:

🔸Close-Match
🔸Loose-Match
🔸Substitutes
🔸Complements

To learn more about the anatomy of this campaign, head on over to https://www.ppcninja.com/post/anatomy... after you finish watching this video.

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