How to Turn Leads Into Sales (My Exact Process)

Creating a consistent sales and marketing campaign can seem daunting, but it doesn't have to be.

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Over the years, I've used a simple four-step framework to grow seven different businesses from zero to a million in the first year.

Let's dive into the four steps: leads, appointments, presentations, and sales.

Step one is generating leads. Focus on activities like creating waiting lists, offering online assessments, hosting introduction events, and organising discussion groups.

Step two is booking appointments. Whether it's one-on-one strategy sessions or mini workshops, make sure you're spending time directly with potential clients.

Step three is presenting your value. Use slide decks, practice your presentation, and make sure you clearly communicate what you do and how you do it.

Step four is closing sales. Follow up with your leads, maintain professionalism, and ensure you're juggling logic, emotion, and urgency to close the deal.

Track your progress weekly to see improvements and keep refining your approach.

Start tracking leads, appointments, presentations, and sales, and watch your business grow.

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