Скачать или смотреть Ep. 2: ROAS collapse when scaling?! | Funnel, tech & creative diagnostics | Ask an Analyst

In Episode 2 of Ask an Analyst, Allison Bilas (COO, GameAnalytics) and growth consultant Sven Jürgens unpack a common problem many studios face: ROAS that collapses quickly when trying to scale paid growth.

Learn the practical diagnostic steps: from tech checks to full-funnel analysis, audience dilution, creative strategy, and channel decay, so your team can find the real root cause and act fast.

Watch to learn how to:
Break ROAS into components (revenue ÷ spend) and diagnose what’s failing
Tell the difference between tech outages (fast drops) and audience/creative decay (gradual drops)
Avoid over-relying on early community metrics and how to adjust early numbers (~20–30% caution)
Use the “Rubik’s cube” approach to change ad angles, onboarding, and messaging as you expand audiences
Test creatives at velocity and scale winners without burning budget
Give channels a fair test and avoid jumping channels too quickly

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