Скачать или смотреть “Only Mine” Cybersecurity Awareness Campaign: Intersecting Mongolian Pop Culture and Internet Safety

The United States Agency for International Development (USAID) and DAI Digital Frontiers’ Digital Asia Accelerator (DAA) launched the cybersecurity awareness campaign, “My Online Information is Mine” that aimed to increase Mongolian citizens’ awareness of online threats. This campaign took on a creative lens: it broadcasted messages about cybersecurity and online privacy to the public in the form of a rap music video. In addition to the released music video, which received over 2 million views across different social media platforms, the campaign also launched a contest around the song to engage the public, broaden its reach, and proliferate its important cyber-safety messages. Implementing under the Digital Connectivity and Cybersecurity Partnership (DCCP), USAID and DAI leveraged pop culture and strategically collaborated with well-regarded Mongolian influencers to advance timely messages on internet safety and cybercrime, effectively appealing to the Mongolian people in a culturally relevant manner.