Скачать или смотреть How Can We Advance The Cause of Protecting Cultural Heritage and Antiquities? Lesson 1

In the Antiquities Coalition Think Tank publication released on February 25, “How Can We Advance The Cause of Protecting Cultural Heritage and Antiquities? Leverage Public Awareness Campaigns,” Claire Buchan Parker—a strategic communications expert, former White House spokesperson, and vice chair of the Antiquities Coalition Board of Directors—creates a blueprint for how to develop a successful public awareness campaign.

However, how does one actually go about creating and implementing an effective public awareness campaign? It is a practical question for every mission-driven organization—and to answer it, Parker teamed up with Antiquities Coalition Co-founders Deborah Lehr and Peter Herdrich to develop a free video series based on her practicum. The series contains three video lessons, each with an accompanying quiz. Those who complete the practicum receive a digital certificate.

Today, the Antiquities Coalition Think Tank is pleased to release the first of three video lessons, “How to Form an Effective Message.” In this lesson, Parker covers how to develop a specific call to action for your organization, and why doing so is important to a campaign’s success. Click here to take the quiz: https://docs.google.com/forms/u/6/d/1...