Charisma Beats Policy in US Elections (2000)

Road to The White House (October 2000) - This film explores the machinery of campaigning US-style rather than policy differences.

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Essentially it’s a huge tussle between the candidates and the press – with the politicians trying to get their message out, even explaining a policy or two, and the press continually trying to make it an exciting horse race. We observe, rather depressingly, that despite the almost 2 year long campaign, the glitz, the rhetoric and its staggering billion dollar cost, Americans receive little information about the substance and policies of the candidates. The important issues like Medicare, social security, the budget surplus or foreign affairs are deemed too complex for the crucial swinging voters.

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ABC Australia - Ref. 0860