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Feature flags and experiments might look the same in your codebase—but they’re not the same thing.

In this quick video, we break down the key differences between feature flags and experiments inside tools like Amplitude.

You’ll learn:
The technical similarities between flags and experiments
Why experiments require a hypothesis and statistical significance
How developers use feature flags for controlled rollouts
When to use flags vs experiments for shipping, testing, and learning

If you’re working in growth, product, or engineering, understanding this distinction is critical for smart development and decision-making.