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How to Start a Skincare Brand in India | Step-by-Step Guide

Thinking about launching your own skincare brand in India but don’t know where to start? 🤔

In this episode, we sit down with Prasanna Vasanadu, founder of Tikitoro (‪@tikitoro1708‬) a skincare brand designed for teens and young adults.

She shares:
✅ The step-by-step process to launch a skincare brand in India
✅ The real challenges and how to overcome them
✅ Why the Indian skincare market is booming ($10B industry!)
✅ How to get the right certifications and ensure product safety

Watch the video till end to uncover expert insights that will help you successfully launch and grow your skincare business in India!

Timestamps:
00:00 Introduction
04:06 Why knowing your "WHY" is crucial for success
07:35 How long does it take to launch a skincare product?
08:40 Step-by-step guide to launch your skincare brand
16:20 Ensuring product safety
19:39 Must-have certifications
20:55 Best platform to sell skincare products
24:50 The skincare industry in India is a $10 billion market!
27:05 Solve a problem instead of just starting another skincare brand
32:16 How much investment is required to start a skincare brand?
35:45 Product formulation: The most critical step in skincare
38:22 Marketing strategies
40:30 Writing ad copy that sells
43:06 Challenges for new skincare brands
47:05 Why Instagram is important?

Follow Prasanna ma'am:
LinkedIn:   / prasannavasanadu  
Instagram:   / prasanna_vasanadu  

Visit Tikitoro's website: https://tikitoro.com/

#skincareproducts #startupbusiness #businessideas #podcast