Alia Raza's 'Le Viol de la Méduse (Version 1)' reimagines the mythical Greek muse Medusa as a character played by contemporary fashion world muse Julia Restoin-Roitfeld. The story of the young Medusa's rape by the sea god Poseidon while worshipping at the temple of Athena and her subsequent punishment, a curse to turn her into a mutant, is told through imagery deriving from beauty and fashion photography, commercials, and music videos, creating a contemporary, semi-narrative film collage that portrays an ancient myth in two minutes. In a twist on the original story, Medusa reverses Athena's curse and returns herself to human form. The objects that mask her suffering - gardenia and tuberose flowers, dried leaves and incense, black sand and white powder, cigarettes and scotch whiskey - are imaginary notes in the mythic fragrance of Medusa's jorney from girl to monster to woman.
Alia Raza is an artist and filmmaker based in New York and Los Angeles. Her work investigates anxieties within the realm of self -identity and has been shown at screenings and events at Palais de Tokyo, Passage du Désir, and Colette in Paris; the Milan Fashion Museum; Greene Naftali, Moeller Snow, Renwick Gallery, and the Scope Art Fair in New York; Either Veil, LAX Art, Roberts & Tilton, Taylor de Cordoba, and Tiny Creatures in Los Angeles; as well as Souvenirs From Earth, A Shaded View on Fashion Film, The Marfa Film Festival and the Zero Film Festival.
Tavi Gevinson is a writer and blogger for her fashion blog, Style Rookie, and her blog for Pop magazine, tavi.thepop.com. She has contributed to Harper's Bazaar, Love, Pop, and Spur in forms of writing, photogaphy, and styling. She has collaborated with Rodarte in a video about their collection for Target, and also acted as a guest correspondent for Fashion Television in Canada.
Credits:
Featuring: Julia Restoin-Roitfeld
Written & Directed by: Alia Raza
Story by: Tavi Gevinson
Executive Produced by: Derek Blasberg
Creative Director: Stephanie Tran
Producer: Judith Goudsmit
Edited by: Natalie Mooallem
Original Music by: Jorge Elbrecht and Caroline Polachek
Director of Photography: Sebastian Mlynarski
Production Designer: Christopher Stone
Stylist: Gillian Steinhardt
Makeup: James Boehmer (NARS)
Hair by: Marcos Diaz
Associate Producer: Colleen Divincentis
Art Department Assistant: Chad Wentzel
Wardrobe Assistant: Alejandro Garcia
Production Assistants: Chris Elia, Jonathan Thai
Makeup Assistant: Jake Sammis
Titles: Alex Judson
www.aliaraza.com
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