Скачать или смотреть The Social Enterprise Panel - Seattle Interactive Conference 2012

Bringing Social Media to Corporate World Panel

Moderator: Kelly Clay, Forbes.com
Kevin Conroy, Blue Rooster
Bryan Barringer, FedEx

The Social Enterprise

Imagine the challenge of developing a User Experience (UX) for improved communication, collaboration, and productivity for more than 260,000 FedEx employees in countries scattered around the globe: In 2012, billions of dollars have been channeled to what many call the "social enterprise" or "social business," bringing many facets of social media to the corporate world. Will social business live up to its promise of driving genuine collaboration and increased productivity within the world's largest corporations or will it be a flash-in-the-pan? With Microsoft spending $1.2 billion to acquire Yammer and others making investments and technology allocations to address this area, many are betting big on the promise of social business.

FedEx has been a pioneer in building social collaboration solutions for its global workforce and will address the perspectives of a massive corporation melding the promise of social business with on-the-ground reality; Blue Rooster has partnered with Microsoft, FedEx and giant companies around the world to build "the globally connected enterprise," and will share its perspectives; Moderating the session will be Kelly Clay, who reported on Microsoft's acquisition of Yammer for Forbes.com and covers a variety of social business, social media, and other technology topics.

Learn about this explosive area of growth and how companies like FedEx are addressing UX and this broader trend of the social enterprise head-on and what it could mean for organizations of all sizes and employees everywhere.