Скачать или смотреть Strategy Session 4 -- Winning the Kitchen Table Conversation: The Art of Communicating

Strategy Session IV -- Winning the Kitchen Table Conversation: The Art of Communicating Education Reform
The most thoughtful and effective of education policies has little chance to succeed without the support of parents, educators, business leaders and community members. Some of the most important conversations about the future of our schools and students aren't happening in classrooms, but over kitchen tables, in teacher break rooms, on the airwaves, over Twitter, and in the halls of state capitols. Join this session to learn how to effectively communicate issues critical to the student-centered reform movement across target audiences in your state. Panelists will draw from successful examples and personal experiences when discussing how to build comprehensive communications approaches to achieve broad-based support for bold education reform.

Moderator: Shannon Bream, Correspondent for Fox News Channel

Panelists:

Michael Bassik, U.S. Digital Practice Chair at Burson-Marsteller and CEO of Proof Integrated Communications
Peter Cunningham, President of Cunningham Communications; Senior Advisor at Whiteboard Advisors
Mike Murphy, Partner at Revolution Agency