Скачать или смотреть The Heart of ABM

Christopher Nault from Growth dives deep into the often neglected but crucial aspect of Account-Based Marketing (ABM) – the importance of in-depth, meaningful conversations with your target companies. 🌟

Too often, we rush through the process with a simple buyer persona sheet, missing out on the heart of the whole program: the deep-diving conversations that align sales and marketing teams. Join Christopher as he passionately explains why these alignment meetings are vital for successful ABM and how to ensure your team doesn't skip this critical step. 💡

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