How to use consent mode in the server Google Tag Manager container [Step-by-step guide]

In this video, we talk about consent mode and how to set it up in your server GTM container.

=== CONTENT ===

00:00 - Intro
02:10 - Select CMP provider
03:10 - Configure consent mode
03:45 - Overview of consent mode
05:57 - Configure Advanced consent mode
07:15 - Test the setup
09:20 - How you can use this data in server GTM
12:03 - Configure tags inside server GTM
14:47 - Configure Basic consent mode
15:40 - Test the setup
17:13 - Use Data Tag: if consent wasn’t granted
20:29 - Test the setup
22:15 - Stape tags that support consent state

=== LINKS ===

◆ Stape Server GTM App for Wordpress: https://wordpress.org/plugins/gtm-ser...
◆ Data Tag: https://tagmanager.google.com/gallery...
◆ Data Client: https://github.com/stape-io/data-client
◆ Server-side consent management with sGTM and Cookiebot: https://stape.io/blog/server-side-con...
◆ Consent mode in server Google Tag Manager: https://stape.io/blog/consent-mode-se...
◆ Google Consent Mode V2: https://stape.io/blog/google-consent-...
◆ The smart way to anonymize user data and use consent mode in Google Analytics 4 using GEO headers: https://stape.io/blog/smart-way-to-an...

=== SERVER-SIDE with stape.io ===

GTM templates: https://stape.io/solutions/category/g...
What is server-side tracking?: https://stape.io/blog/what-is-server-...
How to set up Google Tag Manager Server Container?: https://stape.io/blog/how-to-set-up-g...
How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: https://stape.io/blog/how-to-set-up-g...
Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-con...
Facebook CAPI: https://stape.io/blog/how-to-set-up-f...

=== CONNECT with stape.io ===

✭   / stape.io  
✭   / stape  
✭ https://x.com/stape_io
✭ Community: https://community.stape.io/

#gtm #stape #googleads #google analytics #ga4 #googletagmanager #tracking #consent #consentmode