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IBM® WebSphere® Commerce Enterprise is an omni-channel eCommerce platform that enables business-to-consumer (B2C) and business-to-business (B2B) sales to customers across channels—web, mobile, social, call center or store. It supports seamless marketing, selling and fulfillment with precision marketing, merchandising tools, site search, customer experience management, catalog and content management, social commerce and advanced starter stores. It dynamically optimizes content for various device types and formats including web, mobile and tablet.
WebSphere Commerce Enterprise features include:
Enhanced B2C and B2B business models that enable businesses to operate numerous websites and sales models on a single platform.
Support for multiple selling channels—web, mobile, social, store, call center—to provide consistent pricing, promotions and brand experiences across channels of customer engagement.
Marketing and merchandising tools to personalize promotions and content across channels.
An IBM middleware backbone to underpin your online business with high site availability and performance during peak shopping periods.
Integration with IBM selling solutions so it works seamlessly with IBM Commerce Insights and IBM Order Management providing online merchandisers with business and customer insight, enabling cross-channel order orchestration and providing flexibility in fulfillment.