Over the Hedge: Monetizing CTV and FAST Channels as Walled Gardens Proliferate

The emergence of the smart TV OEM has created increasing opportunities for platform distributors and challenges for content providers as distributors grab greater percentages of inventory and revenue splits to generate greater revenue upside to selling the hardware. How do programmers contend with the high costs of programming that require ad support among the next generation of walled gardens in smart TV OEMs that have burst on the scene with generous inventory splits and registered users? How does the universal identifier conundrum contend with the increasing importance of contextual alignment? Who can best govern fair business practices that allow the buy side to have equal access to the various supply channels, and how can all parties mutually prosper?

Moderator:
Tim Ware, Freelance Adtech Expert

Panelists:
Alan Wolk, Co-Founder/Lead Analyst, TVREV
Anthony Katsur, CEO, IAB Tech Lab
Charles Goodman, Head of Roku Ad Exchange, Roku
Marion Ranchet, Founder & Managing Director, The Local Act Consultancy