Скачать или смотреть Porsche: We Are In Trouble And We Are Losing Control

For months, insiders have whispered that Porsche was in trouble. But now that Oliver Blume's words are out, it is clear they are in for the long ride.

He said, “Our business model, which has served us well for many decades, is no longer working in its current form.”

Their business model should be working if not that they have gotten too comfortable and became ridiculously expensive with no actual upgrade.

Critics say Porsche tried to play two games at once: Ferrari in price and brand prestige, and Mercedes in volume and accessibility.

Many have even been predicting their decline for years now based on massive profit collapse, shrinking margins, EV strategy backlash, identity crisis, growth decline in China and safety controversies to say the least.