Aspirin MoA Animation

Aspirin is an internal analgesic available as an over-the-counter (OTC) medicine that temporarily relieves minor aches and pains and reduces fevers. Aspirin can also be prescribed to people with heart and circulatory disease to help prevent blood clots.

We created this consumer animation for the British Heart Foundation to educate patients on the mechanism of action of aspirin, and to show the important role aspirin plays inside the human body.

This medical animation was produced at a documentary pace using eye-catching scientific visuals to create an animation that is easy to follow and understand. The target audience being patients and consumers who want to learn more about the effects and workings of aspirin.

The animation is housed on the British Heart Foundation website, within their ‘Heart Matters Magazine’, an online magazine created to help people at risk from heart and circulatory disease and those who care for them. The video is embedded into an article about aspirin, ‘What is aspirin and what does it do in your body?’. The animation can also be found on the British Heart Foundation YouTube Channel.