Sustainable Future of Fashion: From Personal Choices to Innovation | Alla Pavlova | TEDxYerevanSalon

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In this talk, Alla Pavlova reveals the hidden truths of the fashion industry and discusses the ways to think and act more sustainably. From her personal experiences with overfilled closets to founding a sustainable brand, she highlights how innovation and conscious choices can shape a better future.

As a founder of Z.G.EST - Sustainable Fashion Brand Alla has made an impact with the company's sustainability practices. She has made the first step in the development of sustainable business strategies in Armenia. Wearing her second hat Alla helps financial institutions and startups to grow and develop with her business development advisory services that is backed by her substantial background in commercial banking. Her efforts in establishing a Impact Fund for C-Quadrat Ampega Armenia underlie her dedication to backing social entrepreneurs and initiatives that generate positive social and environmental impacts. She is also an investment committee member at VIA fund by Impact Hub Armenia. Alla advocates the idea that responsible businesses can serve as a powerful vehicle for societal and economic advancement. Graduate of IE Business School and fluent in four languages, Alla possesses a comprehensive understanding of the global sustainability and business landscapes. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx