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How Drake Unintentionally Catapulted Kendrick Lamar To Global Superstar

What’s up y’all. Today we’re analyzing and giving answers to a question that has been floating around. Did Kendrick Lamar need to diss Drake to have the biggest record of his career, Not Like Us?

Kendrick’s Not Like Us, released on May 4, 2024, debuted at number one on the Billboard Hot 100 and broke several streaming records. Not Like Us sold over 1 million units in only 12 days, making it the fastest song to do so in 2024.

Kendrick would then follow up with the success of the song and perform it for the first time on Juneteenth at the Forum in Inglewood, California. The concert was a memorable one and Kendrick performed the song 5 times consecutively to close out the event.

And then on July 4th Kendrick Lamar dropped the Not Like Us Music Video. The video set several records. It had the highest first day view count for a hip hop video in 2024, with 13 million views by the morning after its release.

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