Скачать или смотреть Ep. 138 - Winning Retail Media with AI | DBB Event Recap

Shoppers don’t think in channels, they remember how your last interaction made them feel. We sit down with leaders from Google, Hershey, AdFury, and HashKu to show how AI can meet that rising bar by turning messy data into crisp experiences across search, store, service, and even gaming. The throughline is clear: when your brand story is structured and accessible, agentic systems can personalize creative, refresh copy before fatigue sets in, and keep a consistent message from Walmart Connect to Amazon to social and beyond.

We dig into what “good” looks like behind the scenes: consolidating product data, enriching PDPs, and using models to compress planning cycles from weeks to days. AdFury explains how agent networks generate platform‑specific assets that stay on‑brand while adapting to audience context. HashCube opens the door to gaming as a retail channel, where co‑playing families and 13+ environments offer brand‑safe ways to build affinity, think seasonal moments like Halloween in Roblox, where virtual wearables connect with real‑world baskets. Hershey’s perspective underscores the power of heritage storytelling, especially when expanding to global markets without built‑in nostalgia.

We also get practical about getting started. Use consumer tools to build prompting skills, then move into enterprise setups to protect corporate data. Ask for sources, push for specificity, and treat AI as a magnifier that clears low‑value tasks so teams can focus on strategy and relationships. If you’re aiming for results in the next 90 days, define your narrative, clean your data, pilot agentic creative in one channel, and expand what works.

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