Скачать или смотреть Pet Care Showcase: How Ultra Premium Direct is Bringing Premium Pet Food to Consumers

Ultra Premium Direct (UPD) is a leading DTC pet food brand in France. UPD believes diet has a huge impact on pet health and wellbeing, which is why they offer the best quality for complete, balanced, premium pet food. All recipes are veterinary-formulated and based on ancestral diets. We spoke with Matthieu Wincker, Founder & CEO of UPD, about the evolution of the pet food market both in Europe and the U.S.

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