Скачать или смотреть Swedish Mail - Adressändring (change of address, 2012)

The Swedish mail service Adressändring (address change) had an interesting commercial in 2012, advertising the benefits of their mail forwarding service. In this commercial, a young gay couple finds love in Paris. After their whirlwind romance, one of the guys writes the other several letters to take their relationship to the next level. Unfortunately, the other guy moved and didn’t use the mail forwarding service provided by the Swedish postal service.

So what happened as a result? “Today Kjell lives with Britt-Marie… Don’t miss any important mail… Make sure to get forward delivery when you move.”

This could have been an excellent concept, but it had the effect of suggesting that gays change into heterosexuals if it is so needed.