Скачать или смотреть The Glittering Mirage: The Rise and Scandal of De Beers

For over a century, De Beers dominated the diamond industry, transforming these stones into symbols of love and luxury. Founded in 1888, the company’s strategic marketing, encapsulated by the iconic slogan "A Diamond is Forever," cemented its grip on the global market. However, behind the sparkling facade lay a darker reality. De Beers maintained its monopoly through corruption, collusion, and unethical practices, including the controversial trade of conflict diamonds. Legal challenges and market changes eventually forced the company to dismantle its monopoly and embrace transparency. "The Glittering Mirage" explores the dual legacy of De Beers: its role in making diamonds a cultural icon and the scandals that led to its downfall, reshaping the diamond industry forever.