Paid Social Strategies in iGaming: Insights from Sportradar’s Michael Cryan

On the eve of the start of the National Football League regular-season, Michael Cryan – the newish Head of Paid Social at Sportradar – was our guest on the Gaming News Canada Show to answer our queries about his new gig.

Cryan, who landed at Sportradar after stints with social media behemoths TikTok and Meta, and is still settling into his new role, dug into the evolving use of short-form videos for betting brands and acquiring new customers. He also spoke about the integration of Sportradar’s data and technology into the video content of operators in the business of sports wagering and online gaming.

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