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The Fatal Levi Strauss Factory: The Jeans That Built San Francisco—Then Fled to China

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In 1873, Levi Strauss and Jacob Davis patented copper-riveted denim pants in San Francisco—within 50 years the Valencia Street factory was producing millions of pairs annually, outfitting miners, cowboys, and rebels in the blue denim that became synonymous with American ruggedness, employing 3,000 San Francisco workers who sewed the iconic red tab and stitched the double-arc pattern onto back pockets. By 1971, Levi's was the bestselling jean in the world, "Made in USA" stamped on every pair, union workers earning middle-class wages making 501s that cost $6 and lasted a decade. Then in 2002, CEO Philip Marineau made the decision that killed American denim: he closed the last U.S. factories and moved all production to China and Mexico, chasing 50-cent labor savings while sacrificing the "Made in USA" brand that justified premium pricing—within five years sales collapsed, counterfeits flooded the market with identical Chinese-made jeans, and the Valencia Street factory became luxury condos where tech workers pay $4,000/month to live where their grandparents once made $4 jeans.

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