Eating Mushrooms Can Save the Planet | Michael Fox and Jim Fuller | Talks at Google

Co-founders of Fable Food Co. Michael Fox and Jim Fuller discuss mushrooms, making a case for why everyone should switch from eating meat to this delicious plant-based superfood.

Aside from the number of health benefits associated with eating mushrooms, they’re arguably one of the most delicious foods when prepared properly. Their cellular structure and fibers resemble those of meat fibers, containing many of the same glutamates and flavor compounds as meat. This is why according to Fox and Fuller, everyone should cut out meat and consider eating mushrooms instead. Making the switch from eating beef to mushrooms would enable the current 38.5% of the world's habitable land mass that is devoted to animal agriculture, to be returned to the forest and ultimately help reverse climate change.

For more information on Fable, visit https://fablefood.co/.

Michael Fox is the Co-founder and CEO of Fable Food Co. He combined his veganism, passion for healthy food and startup experience to co-found Fable which develops and produces delicious meat alternatives based on mushrooms. Prior to Fable, Michael co-founded online retail businesses Shoes of Prey and Sneaking Duck and was a founding board member of the National Online Retail Association in Australia.

Jim Fuller is the Co-founder and Chief Science Officer of Fable Food Co. He is a fine dining chef, chemical engineer and mycologist (mushroom scientist). Combining his unique knowledge of mushrooms, chemical engineering, nutritional science with his expertise as a chef and a mushroom farmer, Jim heads up research and development at Fable, where he has forged new ground in the meat alternative market with Fable’s delicious meaty food made from mushrooms.

Moderated by Suzette Bishop.

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