Скачать или смотреть Strategic Marketing for Churches | Jason and Bart | Ep. 167

#ChurchMarketingStrategies #DigitalMinistryTips #EffectiveChurchOutreach

Building Effective Church Marketing Campaigns: Strategy, Execution, and Results | Missional Marketing Podcast

In this information-packed episode of the Missional Marketing Podcast, Brand Director Bart Blair and CEO Jason Hamrock tackle the most common question churches ask: "How do I know if my marketing campaign will be effective?" With Easter approaching, learn practical strategies to maximize your church's outreach efforts and steward your resources wisely.

🎯 What You'll Learn:
How to set clear, measurable goals for any church marketing campaign
Techniques for understanding your community's deepest needs and concerns
Why authentic photos outperform graphics in digital advertising
Strategies for creating landing pages that convert visitors
The importance of age-appropriate messaging and representation
Lead generation tactics that start meaningful relationships
How to nurture new contacts without overwhelming them

⏱️ Key Timestamps:
00:00 - Introduction and Bart's new role 01:45 - The importance of setting clear campaign goals 03:22 - Defining your target audience beyond demographics 05:18 - Understanding the fears and hopes of your community 07:32 - Why your pastor might not be the best face for your ads 10:15 - Crafting effective calls to action that connect 12:40 - Landing page best practices 14:53 - Creating continuity from ads to landing pages 16:27 - Why emotional photos outperform Easter graphics 18:05 - Lead generation strategies for relationship building 20:43 - The "dating" analogy of church connection 22:18 - Developing nurture campaigns that provide value 24:36 - Making follow-up "a win for them, not for you"

💡 Quotable Moments:
"If you don't have a well-defined desired result, how do you even know if what you've done is effective?"
"Easter graphics don't really work. When I see a dad holding his son, walking with his wife, that gets me. I see myself in that image. I don't see myself in your vector Easter graphic."
"You may not realize you're on a date, but they're dating you. Most people that show up to church have been following you for months. It could even be years before they have the confidence to come in person."

🔗 Resources Mentioned:
Building a StoryBrand by Donald Miller
Community demographic research tools
Lead generation and nurture campaign strategies
Landing page optimization techniques

👉 Connect With Us:
Website: https://missionalmarketing.com
Email: [email protected]
Facebook:   / missionalmarketing  
Instagram: @missionalmarketing

🔔 Subscribe for More:
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#ChurchMarketing #DigitalStrategy #ChurchGrowth #ChurchCommunications #EasterOutreach #MissionalMarketing #ChurchLeadership #MarketingCampaigns #ChurchTech #MinistryResources

Looking for help with your church's Easter marketing campaign? Visit https://missionalmarketing.com/easter to learn how we can help you reach more people in your community this Easter season.