Скачать или смотреть #EuroJackpot

They say the lottery isn’t just about buying a chance to win, but buying a chance to dream about what you would do if you did - and advertising for the lotteries seems to borrow this inspiration. From wild fantasies of mansions to cars and boats, lotto ads often sell an aspirational but expected vision of what life could be like if you win.

However, Sweden’s Euro Jackpot has brought their ‘infinite possibilities’ platform to life in a way that’s simultaneously unique and unexpected for a lottery ad. In the ad, an unloved synth player tries to find an audience until a lottery win results in an intergalactic trip and rockstardom. Selling a fantasy wrapped in a problem, it shows that a lottery dream doesn’t have to be one size fits all - or even rational.

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