How to Run for Mayor

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If you can't beat City Hall, why not join it?

Step 1: Review the city charter
Review the city charter to determine what guidelines you will need to follow to run for mayor in your city.

Step 2: Assemble a volunteer base
Assemble a volunteer base by enlisting the help of your friends.

Step 3: Collect signatures
Circulate a petition to get your name on the ballot, making sure to collect the minimum number of signatures required by your city’s charter – and then as many additional signatures as you can.

Step 4: Assemble campaign staff
Assemble your campaign staff and advisors. You’ll want people with specialized skills, but friends can help out, too.

Step 5: Develop your platform
Develop the platform on which you plan to run.

Tip
Study public opinion polls and talk to voters to determine the main concerns of the community at large.

Step 6: Build a web site
Build a web site to help you publicize your political positions and attract funds to run your campaign.

Step 7: Develop fundraising campaign
Develop a fundraising campaign to finance your run for mayor. Invest in bulk email and bulk texting software to reach the greatest number of potential voters.

Tip
Connect with your local political party and other affinity groups for donations, endorsements, and volunteer support.

Step 8: Compile media list
Compile a list of as many local media contacts as possible.

Step 9: Speak publicly
Schedule speaking events across the city. Invite your media contacts and be accessible for interviews. People will be more likely to vote for you if they can put a face to your name and feel like they know you.

Did You Know?
In 1969, writer Norman Mailer ran for mayor of New York City.