Google Smart Campaigns Upgrade to Performance Max – What Advertisers Need to Know

Google is officially phasing out Smart Campaigns and upgrading to Performance Max.

In this video, John Lincoln covers what this means for advertisers, how Performance Max gives access to the full Google ad inventory (Search, Display, YouTube, Discover), and why this upgrade could improve your campaign results.

Learn everything you need to know about Google Smart Campaigns and the upgrade to Performance Max for advertisers. Stay ahead of the game with this guide!

(0:00) Introduction: Are You Using Smart Campaigns?
Opening with the common usage of Smart Campaigns and why viewers should listen closely.

(0:11) Big Change: Google Is Phasing Out Smart Campaigns
Announcing the major news that Smart Campaigns are being replaced by Performance Max.

(0:17) What This Means for Your Ads
Explaining how the automatic upgrade to Performance Max will affect existing campaigns and why it’s good news for advertisers.

(0:40) Conclusion: Keep an Eye on the Transition
Wrapping up with a reminder for advertisers to monitor their ads as they transition to Performance Max.


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