Скачать или смотреть Jason Wescott on Retail Media Standards & Certification| IAB Europe | Retail Media Summit Poland

Filmed at Retail Media Summit Poland, where Footprints AI was the main partner, this session features Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of IAB Europe, sharing the organisation’s perspective on the next stage of retail media growth across Europe.

In his presentation, “Raising the Bar in Retail Media: Why Standards and Certification Matter More Than Ever,” Jason explains why unified measurement, shared frameworks, and industry-wide certification will be essential to scaling retail media sustainably. He outlines how IAB Europe is shaping these standards and why both retailers and brands must adopt them to unlock long-term commercial success.

A key session for anyone invested in the professionalisation, measurement, and future growth of retail media in Poland and across Europe.