7 Influencer Metrics that Matter when Collaborating with Influencers | Webinar

Check out HypeAuditor’s webinar, where we uncover what influencer metrics matter (and which ones don't) and how to identify which ones might be the most useful for your brand.

Not all influencer metrics are cut from the same cloth and if you want your campaign to deliver the results you expect you must have a deeper understanding of influencer analysis. With the help of an influencer analysis tool, you can analyze performance metrics that are indicators of your partnership's possible ROI. This webinar aims to help you understand what data to consider when working with influencers and how to identify creators who make a difference.

🔥KEY MOMENTS

00:08 Webinar Introduction and Agenda
03:36 Components of an Effective Influencer Marketing Campaign
10:47 Metrics That Don’t Matter and 7 That Do
11:00 Total Follower Count
12:30 Audience Authenticity & Addressability
13:52 Growth Rate
17:31 Aggregate Engagement Rate
19:31 Sponsored Post Engagement Rate
22:28 Relative Engagement Rate
24:17 Brand Safety
27:12 Influencer Demographics
28:05 Audience Demographics
30:06 Other Brand Mentions
32:02 Metrics Recap
34:58 Identifying the Metrics that Matter to You
36:53 Questions

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🧐Interested in learning the basics of influencer marketing? Subscribe to our channel:    / @hypeauditor  

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📔HELPFUL RESOURCES

HypeAuditor offers numerous educational materials to help you get the most out of your influencer marketing strategy. Check back regularly to our blog and resource pages for new articles, whitepapers, and webinars.
Blog: https://hypeauditor.com/blog/
Reports and webinars: https://hypeauditor.com/resources/

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👋CONNECT WITH US

Our website: https://hypeauditor.com/
LinkedIn:   / hypeauditor  

#influencermetrics #influenceranalysis