Amazon SEO Insights: The Role of External Traffic vs. Amazon Ads

Описание к видео Amazon SEO Insights: The Role of External Traffic vs. Amazon Ads

Driving external traffic to Amazon listings, through Google Ads or social media, is beneficial but has limitations. Stephen Pope from "My Amazon Guy" notes that while Amazon appreciates external traffic, it’s not always essential. For the past few years, the impact of external traffic on sales and rankings has remained steady, at about 9% effectiveness. Amazon’s platform still offers the most cost-efficient ad options, with minimal conversion impact when legitimate, interested traffic is directed to listings. However, maximizing Amazon’s native sponsored product ads—especially for brands spending less than $50,000 monthly—continues to offer higher ROI than external traffic.

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