Search Engine optimization vs. Pay Per Click

Why Should I invest in Search Engine Optimization and not just in Pay Per Click?


Both search engine optimization and pay-per-click marketing help businesses boost traffic to their websites. You can either build traffic for free by trying to achieve high rankings in organic search results or pay for traffic by running PPC advertising campaigns.


Paid marketing is like a faucet. Turn on the tap and traffic will flow. But as soon as the tap is off (i.e. you run out of money), your traffic will dry up.

Likewise for social media. In today’s world, social media is a pay-to-play game. Refuse to pay and your engagement will likely drop.

This is why plenty of marketers consider SEO one of the best channels for long-term, scalable results.







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