Скачать или смотреть GA4 for Pros Unlocking Predictive Analytics for Smarter Ad Spend

Is your GA4 predicting your next customers already without you realizing it? In this episode of GA4 for Pros, we break down one of the most powerful yet underused features inside Google Analytics 4: Predictive Audiences.

You will learn how GA4 uses AI-driven predictive analytics to forecast buyer behavior, identify high-intent shoppers, detect churn risks, and uncover future top spenders before they convert at scale. We also reveal how to activate predictive audiences inside GA4 and seamlessly sync them with Google Ads for smarter bidding and higher ROI.

Beyond performance marketing, this episode also dives into the hidden risks of predictive analytics, including algorithmic bias, data sparsity, and model drift, and how to safeguard your brand credibility while using automated predictions.

If you want to move from reactive reporting to proactive revenue growth, this episode is your complete blueprint.

✅ What You Will Learn

What predictive audiences in GA4 actually mean

The three key GA4 predictive audience types

Step-by-step setup inside GA4

How to activate predictive audiences in Google Ads

Real marketing use cases for likely buyers and churners

Predictive analytics risks and brand safety best practices

#GA4 #PredictiveMarketing #AIinMarketing #DigitalAnalytics #GoogleAds #MarketingStrategy #audiencetargeting