How to Use Every Door Direct Mail® Part 1 of 5: Introducing Every Door Direct Mail

Welcome to the first video in the five-part Every Door Direct Mail (EDDM®) tutorial, where we’ll explore the fundamentals of this versatile marketing service and show you how to get started.

The Every Door Direct Mail (EDDM) marketing service can be a powerful tool for small and medium-sized businesses, allowing them to connect with target audiences in their local communities along specific postal routes and within particular demographics.[1]

We’ll also explain the difference between an EDDM Retail® account and an EDDM BMEU® (Business Mail Entry Unit) account, so you can choose the best option for your unique goals and needs.

In the next four videos, you’ll be introduced to real customers who are using EDDM to enhance their marketing efforts. They’ll offer first-hand insights, tips and tricks to ensure your mailing is successful every step of the way.

Once you’re finished with this video, continue on to the next four installments in the Every Door Direct Mail (EDDM) tutorial series:
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences:    • How to Use Every Door Direct Mail® Pa...  
How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece:    • How to Use Every Door Direct Mail® Pa...  
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery:    • How to Use Every Door Direct Mail® Pa...  
How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success:    • How to Use Every Door Direct Mail® Pa...  

You can access the EDDM homepage here: https://www.usps.com/business/every-d...

And you can dive deeper into all things direct mail marketing at USPSDelivers.com: https://www.uspsdelivers.com/marketing

[1] Data is based on prior reports of the U.S. Census Bureau.