Скачать или смотреть How to Build a Customer Experience That Converts in eCommerce | Tony Conte

Wondering why eCommerce success feels so elusive despite trying everything? Tony Conte (Brave Agency founder) and I explore the myth of the single-channel solution and why customer experience across multiple touchpoints is what actually drives conversion.

Multi-channel eCommerce strategies aren't just nice to have—they're essential. Brands selling on 3+ channels see 190% revenue increases, yet most struggle to implement a consistent customer experience strategy that works across platforms.

What you'll discover in this episode:
Why there's no silver bullet in marketing (despite what the gurus tell you)
How to build an eCommerce marketing mix that creates genuine differentiation
Practical ways for enhancing eCommerce customer experience without breaking the bank
The emerging opportunity of live shopping trends in 2023 (and why you should care)
Content marketing for eCommerce that builds brand identity (not just sales)

00:00 Introduction
03:45 The myth of single-channel solutions
08:12 Customer experience across platforms
15:30 Differentiation through storytelling
21:08 Live shopping opportunities
28:22 Content marketing strategies
34:15 Building business value through retention

I wonder if you're making the same mistake as 70% of eCommerce businesses—knowing customer experience matters but not actually prioritizing it?

🔗 Connect with Tony Conte:   / tonyconteuk  
🔗 Get the report: https://www.brave.agency
🔗 Get the show notes: https://www.ecommerce-podcast.com
🔗 Explore Podjunction: https://podjunction.com

#eCommerceMarketingMix #LiveShoppingTrends2023 #ContentMarketingForEcommerce #MultiChannelStrategy #EnhancingCustomerExperience