Скачать или смотреть 🌏 12 books, 106 grateful dead concerts and 10 years in asia

00:00 📚 David Meerman Scott is a marketing and business growth speaker, advisor to emerging companies, and author of 12 books including "New Rules of Marketing and PR."
01:37 💼 Scott's career trajectory changed positively after being fired in 2002, leading him to start his own blog and write his first book, which set the stage for his successful career in marketing.
03:38 🌏 Scott lived in Asia for 10 years, which influenced his understanding of cultural differences and the importance of buyer personas in marketing.
06:38 🔍 Despite technological advancements since its first edition in 2007, Scott's "New Rules of Marketing and PR" book remains relevant, focusing on creating great content to reach people effectively.
10:02 🎸 Scott is deeply passionate about The Grateful Dead, having attended over 106 of their concerts and co-authored a book about marketing lessons from the band.
11:11 ⚠️ Scott is concerned about the negative impact of AI algorithms, particularly Facebook's, on polarizing content and believes it's one of the most destructive technologies.
14:20 💪 Scott is actively involved in Tony Robbins' Business Mastery events and prioritizes fitness, incorporating activities like swimming, yoga, Pilates, weightlifting, and long-distance hiking into his routine.
16:34 🌐 Scott sees the current polarization in society, driven by social media algorithms, as a major problem and believes understanding and addressing this issue is crucial.
20:44 🚀 Scott's top objectives include helping people succeed, whether through advising businesses, working with early-stage companies, or lecturing at universities, driven by his passion for giving back and seeing others thrive.