Скачать или смотреть Pantene x Dresscode Project - How to Create Gender Affirming Salons (P&G, 2020)

Pantene has a reputation for supporting the transgender and gender non-conforming community. One collaboration is with The DressCode Project.

Kristin Rankin is a hairstylist in Toronto and owns 'Fox and Jane', a transformative hair salon. In 2017 she started the Dresscode Project, inspired by an incident that happened in her salon. She was cutting a transgender woman’s hair and the next day the client tweeted that even though she’s been out for five years, this was the first time she had had a haircut and felt like a woman. This touched Kristin and made her realize that something had to be done about the misgendering in salons - enter The DressCode Project.

Beyond the Dresscode Project, Kristin is also a committee member for the East Side Pride Festival, on the screening committee for the Inside Out Film Festival, a board member of It Gets Better Canada and a panel member of Change the Narrative.

Learn more about how to create a safer space salon from founder of The Dresscode Project, Kristin Rankin.

Check out How It All Began:    • Pantene x The Dresscode Project - How It A...  
and How To Run a Non-gendered Hair Consultation:    • Pantene x The Dresscode Project - How To R...  

Read my article about Pantene for Marketing the Rainbow: https://marketingtherainbow.info/case...