Experiential Marketing for B2B: Building Brand Loyalty & Driving ROI with Louisa O'Connor

In this episode of Marketing in the Madness, host Katie Street sits down with Louisa O'Connor, Managing Director of Seen Presents, to explore the powerful role of experiential marketing in creating unforgettable brand experiences that foster emotional connections and long-term brand loyalty.

From iconic activations for Netflix, TikTok, and Amazon to brand experiences that go viral, Katie and Louisa unpack why immersive, real-world events are key to engaging B2B and B2C audiences.

Louisa explains how experiential marketing not only captivates attendees but also drives ROI by making brands memorable through strategic planning and alignment with business goals.

Learn about the success of events like Montclair’s Art of Genius, which reached 10,000 attendees and earned over a billion social media views, as Louisa and Katie share insights into how brands can integrate live events with content-driven marketing strategies for maximum impact.

In this video, you’ll gain expert tips on:

ROI of Experiential Marketing and how to measure success
The importance of brand world building and aligning brand experiences with marketing goals

Key steps in strategic planning for live events to create shareable, viral content

How immersive brand experiences inspire loyalty and drive customer engagement

Best practices in B2B experiential marketing to win over C-suite and decision-makers

Building authentic connections and increasing brand recall through live experiences

Katie and Louisa also share top tips on planning, budgeting, and designing events that resonate emotionally with audiences, from the "why" behind the event to leveraging user-generated content and social media amplification.

Seen Presents
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https://www.seenpresents.com/

Katie Street
  / katiestreet  
  / streetmate  

Street Agency
https://street.agency/
  / street.agency  
  / streetagency