Скачать или смотреть Tested Advertising Methods for Law firms

One of the most important books I have read about advertising was written by John Caples. It is named Tested Advertising Methods. It has been on my desk or in my bookshelf for over thirty years. It is an inspiration for how to get started writing a TV or print ad.
Caples wrote another book titled How to Make your Advertising Make Money. In this book he describes a study done by Readers Digest. Readers Digest was interested in why certain article names sold more copies of the magazine than other names of articles. Just as magazines today know that certain celebrities on the front cover sell more copies than other celebrities.
Here is a commercial we produced for Charles McAleer law firm in Atlanta. Ill show you the commercial and then show you the Caples influence in the production o the commercial. See more articles about Law Firm Advertising at www.msileads.net