Скачать или смотреть Facebook Pixel, IOS, API Lead Ads Class 06

1. Facebook Pixel & iOS 14+: What Changed?

With iOS 14.5+, Apple introduced the AppTrackingTransparency (ATT) prompt, requiring user consent for tracking across apps and websites. Many users opt out, severely limiting browser-based tracking.
Facebook
LeadsBridge

Facebook responded with:

Aggregated Event Measurement (AEM): Lets you configure and prioritize up to 8 conversion events per domain for iOS users.
developers.secure.facebook.com
brandafy.com
Facebook for Developers

Attribution limitations: Less granular targeting and delayed or modeled reporting.
Facebook
thenextad.com

2. Conversion API (CAPI): The Game‑Changer
Why Use It?

Bypasses browser-level tracking limits by sending conversion data directly from your server.

Recovers lost tracking data—even when users block pixel tracking or leave pages early.
BlackHatWorld
BlackTruck Media + Marketing
+1
LeadsBridge
thenextad.com

Enhanced data reliability, reduces ad costs, and improves performance measurement.
Upwork
Reddit
+1

How to Set It Up

Domain Verification in Business Manager (under Brand Safety) to enable AEM.
developers.secure.facebook.com
thenextad.com
BlackTruck Media + Marketing

Select and prioritize 8 events in Events Manager for your domain.
Facebook for Developers
BlackTruck Media + Marketing

Implement CAPI:

Use partner integrations (WordPress plugins, Shopify apps), or

Setup manually via server (with libraries or tools like GTM server-side).
BlackTruck Media + Marketing
thenextad.com

Verify events are firing correctly using the Test Events tool in Events Manager.
BlackTruck Media + Marketing