Скачать или смотреть How to scale up a business with Ayman Al-Abdullah (lessons from getting to $100m/yr)

Ayman Al-Abdullah was the CEO of AppSumo who got it on track to doing over $80m in a single year, then became a meme lord, then started Agoge Consulting and is doing great getting CEO’s as clients.

Check out the full post with Nev's notes here: https://copywritingcourse.com/courses...

0:00 Start
0:28 Leaving Appsumo: Knowing your strengths and passions.
0:37 Phases of company growth: Startup ($5m), Scale Up, Grow Up.
2:30 Founder's journey: Player, Coach, Owner, Politician.
3:50 Agoge Consulting born from demand for advice.
6:05 Product-market fit analogy: "Meat suit in a dog park."
6:25 Custom coaching vs. courses for founders.
7:12 CEO coaching challenges: No one-size-fits-all.
8:02 Client approach: Monthly check-ins, quick calls, like business concierge.
9:35 "9 Steps to 9 Figures" framework for CEOs.
10:43 Notion as core tool; leveraging AI like Loom's SOPs.
12:50 Leveling up toolset boosts value, e.g., CapCut to After Effects.
13:36 Become Triple Threat, Full Stack in skills.
14:46 Unique advantage in social media by blending styles.
16:16 Social media's early growth akin to early UFC days.
16:52 Individuals over companies in social media attraction.
18:05 ATM Framework: Attention → Trust → Money.
18:58 SEO shifts and adapting to fewer clicks.
19:50 Diversifying revenue streams amid AI's impact on Google.
21:05 Building on one social channel like volatile office rent.
22:00 Power of less glamorous tactics like direct mail.
22:35 Marketing strategy tailored to customer persona.
23:15 Podcast relevance varies by industry and audience.
24:24 Education challenges; revenue-tied businesses thrive.
26:46 Newsletter agency's impracticality without revenue ties.
29:00 Focus on scaling over ideation; CEO exercise.
31:35 Few outlier success stories; realistic CEO comparisons.
33:11 AI's disruptive potential; aligning with customer needs.
38:20 Keys to a $100m company: Persona, Problem, Promotion.
40:10 AI's role in product improvement and experimentation.
41:15 Examples of effective AI integration by Peter Levels.
41:44 AI's impact on copywriting; strengths at different levels.
44:36 Office Hours' role in improving design and conversion.
45:26 Overcoming "Familiarity Blindness" in design and feedback loops.



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