1968 Toyota Corona arrives for sale at West Coast Classics, Torrance, CA

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https://www.thewestcoastclassics.com/...

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West Coast Classics are proud to present an exceptional find of a very rare original southern California 1968 Toyota Corona 2 door hardtop.

The Toyota Corona played a key role in the companies North American success story, having previously entered the North American passenger car market in 1957 as a 'Toyopet', the company re-entered the North American market in June 1964, rebranding itself as 'Toyota' and introducing its third-generation Corona, with more modern technology and numerous standard features. The car sold well, winning the 1969 'Road Test' Import Car of the Year, helping the company become the third-best-selling import brand in the United States by 1967. In 2014, the editors at 'Car & Driver' called the Corona one of the best Toyota's ever made, stating that Toyota survived long enough to thrive in America only because of the Corona model.